Bike Shop Campaign

For this project, I created a newspaper ad, radio script, two television commercial storyboards, and an advertising plan. This project was an assignment for a course on advertising, and it pushed me to exercise creativity as I learned the importance of organization and design.

I remember getting emails about CSU banning an event known as the “Undie Run.” It was never something I participated in or even knew about until those emails. I got them when I was working on the ad plan portion of this project, and I thought it would be interesting to play with the idea of twisting that event and incorporating that into my plan.

View the media I created here.

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